Misguided expectations, greed and pride are among the top reasons sellers kill their own deals. One of the best in the business, Russell Cohen of Murphy M&A, shares what he’s learned in his 20+ years brokering deals on this episode of “The Real Deal ” podcast sponsored by the International Business Brokers Association (IBBA). From setting expectations upfront with the seller to understanding their motivation for selling, Cohen provides his insights to help brokers succeed and strategic advice to business owners seeking to sell.

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